Schliessen
Schliessen

Privacy Policy

1. Introduction and contact details for the controller

1.1. We are delighted that you have visited our website and thank you for your interest. Provided below is information about how we handle your personal data when you use our website. Personal data is any data that can be used to personally identify you.

1.2. The controller for data processing on this website for the purpose of the General Data Protection Regulation (GDPR) is

KD Deutsche Rheinschiffahrt GmbH Frankenwerft 35
50667 Cologne
Germany
Phone: +49 (0)221-2088-318
E-mail: info(at)k-d.com
The controller is the natural or legal person who, acting alone or jointly with others, determines the purposes and means of the processing of personal data.

1.3. The controller has appointed a data protection officer, who can be reached as set out below: Nicole Hencinski (Fachanwältin für IT-Recht / IT law lawyer),
DIGIT@ LAW Rechtsanwälte, Mittelstrasse 12-14, 50672 Cologne, Germany
kanzlei(at)digita-law.de

1.4. For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the controller), this website uses SSL or TLS encryption. You can recognise an encrypted connection by the prefix “https://” and the padlock symbol in your browser address bar.

2. Data collection when you visit our website

If you use our website only to obtain information, i.e. if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (known as “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time of access
  • Quantity of data sent in bytes
  • Source/link via which you reached the site
  • Browser used
  • Operating system used
  • IP address used (in anonymised format, if necessary)

Processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are specific indications of unlawful use.

3. Cookies

In order to make visiting our website more appealing and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your device. Some of these cookies are automatically deleted after you close your browser (these are known as “session cookies”). Some of these cookies remain on your device for a longer period of time and allow you to save page settings (these are known as “persistent cookies”). In the latter case, you can find the storage period in the overview of the cookie settings of your web browser.

To the extent that personal data is also processed by individual cookies used by us, processing is carried out in accordance with Art. 6(1)(b) GDPR for the performance of a contract, or in accordance with Art. 6(1)(a) GDPR where consent is given, or in accordance with Art. 6(1)(f) GDPR to protect our legitimate interest in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit. You can configure your browser in such a way that you are informed about the placing of cookies and you can decide whether to accept each one individually or exclude the acceptance of cookies for certain cases or generally.
Please note that if you do not accept cookies, the functionality of our website may be limited.

4. Making contact

4.1. Rating reminder from Trusted Shops

Provided that you have given us your express consent during or after your order in accordance with Art. 6(1)(a) GDPR, we will share your e-mail address with the ratings platform Trusted Shops GmbH, Subbelrather Str. 15c, 50823 Cologne (www.trustedshops.de) to enable Trusted Shops to send you a rating reminder by e-mail. You can withdraw your consent at any time by notifying the data controller or the ratings platform.

4.2. Own function for making bookings online

We process your personal data as part of the online booking made available. You can see which data we collect for the online booking from the respective input form or the booking request for the booking. If specific data is required in order to be able to make an online booking, we will indicate this accordingly in the input form or when requesting a booking. If we provide you with a free text field in the input form, you can provide further details about your request there. You can then also control which data you would additionally like to enter. The data you provide will be stored and used exclusively for the purpose of making a booking. When processing personal data that is necessary for the performance of a contract with you (this also applies to processing operations that are necessary for the implementation of pre-contractual measures), Art. 6(1)(b) GDPR serves as the legal basis for this. If you have provided us with your consent for the processing of your data, the processing is undertaken on the basis of Art. 6(1)(a) GDPR. Once consent has been given, it can be revoked at any time by notifying the controller named at the beginning of this privacy statement.

4.3. When contacting us (e.g. via contact form or e-mail), personal data is processed exclusively for the purpose of processing and answering your request, and only to the extent necessary for this purpose. The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6(1)(f) GDPR. If your contact is for the purpose of entering into a contract, an additional legal basis for the processing is Art. 6(1)(b) GDPR. Your data will be deleted when it is clear from the circumstances that the matter concerned has been finally resolved and provided that there are no statutory retention obligations to the contrary.

5. Data processing when opening a customer account

Pursuant to Art. 6(1)(b) GDPR, personal data will continue to be collected and processed to the extent necessary if you provide this data to us when opening a customer account. You can find the data required for opening an account in the input field of the corresponding form on our website. Deletion of your customer account is possible at any time and can be done by notifying the controller at the address above. After deletion of your customer account, your data will be deleted, provided that all contracts concluded via it have been fully performed, there are no statutory retention periods that would prevent deletion and there is no legitimate interest in our continuing to store the data.

6. Use of customer data for direct marketing

XQueue Maileon

Our e-mail newsletter is sent out using the technical service provider Maileon (XQueue GmbH, Christian-Pless-Str. 11-13, 63069 Offenbach am Main), with which we share the data that you provided when registering for the newsletter. This sharing of data is undertaken in accordance with Art. 6(1)(f) GDPR and serves our legitimate interest in using a promotionally effective, secure and user-friendly newsletter system. The data entered by you for the purpose of obtaining the newsletter (e.g. e-mail address) is stored on Xqueue’s servers in the EU.

XQueue uses this information to send and statistically evaluate the newsletters on our behalf. For evaluation purposes, the e-mails sent contain web beacons and/or tracking pixels, which are single-pixel image files that are stored on our website. This makes it possible to determine whether a newsletter message has been opened and which links, if any, have been clicked on. Technical information is also recorded (e.g. time of access, IP address, browser type and operating system). The data is collected exclusively in pseudonymised format and is not linked to your other personal data and cannot be linked directly to an individual. This data is used solely for the purpose of the statistical analysis of newsletter campaigns. The results of these analyses can be used to tailor future newsletters so that they are more appropriate to the interests of the recipients. If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.

Furthermore, XQueue can use this data itself in accordance with Art. 6(1)(f) GDPR on the basis of its own legitimate interest in the requirements-based design and optimisation of the service as well as for market research purposes to determine, for example, the countries in which recipients are located. XQueue does not however use the data of our newsletter recipients to write to them itself or to share such data with third parties.

We have entered into a data processing agreement with XQueue pursuant to which we oblige XQueue to safeguard our customers’ data and not to share it with third parties.

You can view the data protection provisions of XQueue here: https://maileon.com/de/datenschutz/

7. Data processing for order processing

7.1. To the extent necessary for the processing of the contract for delivery and payment purposes, the personal data collected by us will be shared with the appointed transport company and the appointed credit institution in accordance with Art. 6(1)(b) GDPR.

If we are contractually required to provide you with updates for goods with digital elements or for digital products, we will process the contact data provided by you when placing the order (name, address, e-mail address) to inform you personally about upcoming updates within the legally prescribed timeframe by a suitable means of communication (e.g. by post or e-mail) within the scope of our statutory duty to provide information pursuant to Art. 6(1)(c) GDPR. Your contact details will be used strictly for the purpose of providing you with updates that we are required to give you and will only be processed by us for this purpose to the extent necessary for the respective notification.

In order to process your order, we also work together with the following service provider(s), who support us in whole or in part in the performance of contracts that have been entered into. Certain personal data is shared with these service providers in accordance with the information below.

7.2. Use of payment service providers (payment services)

- Computop

If you choose to pay by credit card with the payment service provider Computop, the payment will be processed by the payment service provider Computop GmbH, Schwarzenbergstr. 4, 96050 Bamberg, with which we will share the information you provided during the ordering process, together with information about your order, in accordance with Art. 6(1)(b) GDPR. Your data will only be shared for the purpose of processing the payment with the payment service provider Computop and only to the extent necessary for this purpose. You can obtain further information about Computop’s data protection rules at the following internet address: https://www.computop.com/de/datenschutz

- ConCardis

If you choose to pay by credit card with the payment service provider ConCardis, the payment will be processed by the payment service provider ConCardis GmbH, Helfmann-Park 7, 65760 Eschborn, with which we will share the information you provided during the ordering process, together with information about your order, in accordance with Art. 6(1)(b) GDPR. Your data will only be shared for the purpose of processing the payment with the payment service provider ConCardis and only to the extent necessary for this purpose. You can obtain further information about ConCardis’s data protection rules at the following internet address: https://www.concardis.com/datenschutzerklaerung

- Paypal

When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - “Purchase on Account” or “Payment in Instalments” via PayPal, we will share your payment data with PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereafter referred to as “PayPal”) as part of the payment processing. Data is shared in accordance with Art. 6(1)(b) GDPR and only to the extent necessary for the purpose of processing the payment.

With respect to the payment methods credit card via PayPal, direct debit via PayPal or - if offered - “Purchase on Account” or “Payment in Instalments” via PayPal, PayPal reserves the right to carry out a credit check. If necessary, your payment data will be shared with credit rating agencies in accordance with Art. 6(1)(f) GDPR on the basis of PayPal’s legitimate interest in determining your ability to make payment. PayPal uses the result of the credit check regarding the statistical probability of non-payment in deciding whether to provide the respective payment method. The credit report may contain probability values (known as score values). To the extent that score values are included in the result of the credit report, they have their basis in a scientifically recognised mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. You can find further information regarding data protection law, including information on the credit rating agencies used, in PayPal’s privacy statement:https://www.paypal.com/de/webapps/mpp/ua/privacy-full

You can object to this processing of your data at any time by notifying PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the processing of payments in accordance with a contract.

- SOFORT
When selecting the payment type “SOFORT” [NOW], the payment is processed by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereafter referred to as “SOFORT”), with which we will share the information you provided during the ordering process, together with information about your order, in accordance with Art. 6(1)(b) GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will only be shared for the purpose of processing the payment with the payment service provider SOFORT and only to the extent necessary for this purpose. You can obtain further information about SOFORT’s data protection rules at the following internet address: https://www.klarna.com/sofort/datenschutz.

8. Online marketing

8.1. Facebook Pixel for creating custom audiences (with Cookie Consent Tool) 

Our online content uses “Facebook Pixel” from the social network Facebook, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Facebook”). 

If a user clicks on an advertisement placed by us that is shown on Facebook, an addition is added to the URL of our linked site by Facebook Pixel. If our site allows data to be shared with Facebook via Pixel, this URL parameter is registered in the user’s browser via a cookie that our linked site places itself. This cookie is then read by Facebook Pixel and enables the data to be shared with Facebook. 

Using the Facebook Pixel, it is possible for Facebook to determine the visitors to our online content as a target group for the display of advertisements (“Facebook ads”). Accordingly, we use the Facebook Pixel to show the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online content or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we share with Facebook (“Custom Audiences”). 

Using the Facebook Pixel, we would also like to ensure that our Facebook ads are aligned with the potential interest of users and that they are not annoying. In this way, we can further evaluate the effectiveness of the Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook advertisement (a process known as “conversion”). 

The data collected is anonymous for us and we cannot link it to a user’s identity. However, the data is stored and processed by Facebook, which means that it is possible to link it to the respective user profile and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage policy (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place advertisements both within and outside of Facebook. 

The data processing associated with the use of the Facebook Pixel is only carried out with your express consent in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website. 

8.2. Google Ads conversion tracking

This website uses the online advertising program “Google Ads” and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use the Google Ads service to draw attention to our attractive offers on external websites with the help of advertisements (known as Google AdWords). We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. We want to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is placed when a user clicks on an Ads advertisement placed by Google. Cookies are small text files that are stored on your device. These cookies generally expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google, and we, can recognise that the user clicked on the advertisement and was redirected to that page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have chosen conversion tracking. Customers are informed about the total number of users who clicked on their advertisement and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. The use of Google Ads may also result in the transmission of personal data to the servers of Google LLC in the USA.

Details about the processing triggered by Google Ads conversion tracking and how Google uses data from websites can be found here: https://policies.google.com/technologies/partner-sites

All of the processing described above, in particular the placing of cookies for reading information on the device used, is only carried out if you have given us your express consent for this in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.

In addition, you can permanently object to the placing of cookies by Google Ads conversion tracking by downloading and installing the browser plug-in available from Google at the following link: https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may be of no or limited use if you have deactivated the use of cookies.

Google’s data protection rules can be viewed here: https://www.google.de/policies/privacy/

- Google Marketing Platform

This website uses the online marketing tool Google Marketing Platform operated by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“GMP”).

GMP uses cookies to display advertisements that are relevant to users, to improve campaign performance reports and to prevent a user from seeing the same advertisements multiple times. Google uses a cookie ID to record which advertisements are displayed in which browser and can thereby prevent them from being displayed more than once. In addition, GMP can use cookie IDs to record “conversions” that relate to advertisement requests. This is the case, for example, when a user views a GMP advertisement and subsequently, using the same browser, accesses the advertiser’s website and makes a purchase via that website. According to Google, GMP cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data Google collects through the use of this tool and therefore provide you with the following information based on our understanding: Through the integration of GMP, Google is informed that you have accessed the corresponding section of our website or clicked on an advertisement from us.

If you are registered with a Google service, Google can match the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider may obtain and store your IP address. The use of GMP may also result in the transmission of personal data to the servers of Google LLC in the USA.

All of the processing described above, in particular the placing of cookies for reading information on the device used, is only carried out if you have given us your express consent for this in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.

You can find the data protection rules of GMP by Google here: https://www.google.de/policies/privacy/

8.3. Use of affiliate programmes

- Own affiliate programme

In connection with the products presented on our website, we maintain our own affiliate programme, in the context of which we provide interested third-party website operators with partner links for placement on their websites that lead to our products. Cookies are used for the affiliate programme; they are generally placed on the partner page after clicking on a corresponding partner link and for which we are not responsible under data protection law. Cookies are small text files that are stored on your device in order to be able to trace the origin of transactions (e.g. “sales leads”) generated via such links. By doing so, we can recognise, among other things, that you have clicked on the partner link and have been redirected to our website. This information is required for payment processing between us and the affiliate partners. To the extent that the information also contains personal data, the described processing is undertaken on the basis of our legitimate financial interest in the processing of commission payments in accordance with Art. 6(1)(f) GDPR.

If you would like to block the evaluation of user behaviour via cookies, you can configure your browser in such a way that you are informed about the placing of cookies and you can decide whether to accept each one individually or exclude the acceptance of cookies for certain cases or generally.

- PHCOM travelmanager

We use the travelmanager from PHCOM GmbH, Curiestr. 2, 70563 Stuttgart. This is an online booking tool. PHCOM uses “cookies”, which are text files that are stored on your computer to enable easier use of online booking. The information generated by the cookies about your use of this website (including your IP address) is transmitted to PHCOM’s servers in Germany and stored there. PHCOM will use this information to simplify your use of the online booking on subsequent visits by storing search queries and parameters you have already made. PHCOM may also transfer this information to third parties if required by law or if third parties process this data on behalf of PHCOM.

If you would like to block the evaluation of user behaviour via cookies, you can configure your browser in such a way that you are informed about the placing of cookies and you can decide whether to accept each one individually or exclude the acceptance of cookies for certain cases or generally. To the extent legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with future effect. In order to exercise your right of revocation, please follow the steps described above for making an objection. You can obtain further information at https://phcom.de/datenschutzerklaerung.

9. Web analytics services

9.1. Google (Universal) Analytics 

This website uses Google (Universal) Analytics, a web analytics service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google (Universal) Analytics uses “cookies”, which are text files stored on your computer that enable your use of the website to be analysed. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transmitted to a Google server and stored there; as part of this process, information may also be transmitted to the Google LLC servers in the USA.  

This website uses Google (Universal) Analytics exclusively with the extension “_anonymizeIp()”, which ensures anonymisation of the IP address by shortening it and thereby preventing it from being directly associated with a person. The extension means that your IP address is shortened beforehand by Google within member states of the European Union or in other countries which are contracting parties to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be transferred to a Google LLC server in the USA and shortened there. Google will use this information on our behalf to evaluate your use of the website, compile reports on website activity and provide further services to us relating to website usage and internet usage. In doing so, the IP address transmitted by your browser as part of Google (Universal) Analytics will not be combined with other Google data.  

Google Analytics additionally enables the creation of statistics with statements about the age, gender and interests of website visitors based on an evaluation of interest-based advertising and by incorporating third-party information. The creation of these statistics takes place via a special function known as “demographic characteristics”. This allows the definition and differentiation of user groups of the website for the purpose of targeting marketing measures in a way that is optimised for the target groups. However, data records collected via “demographic characteristics” cannot be assigned to a specific person.  

Details about the processing triggered by Google Analytics and how Google uses data from websites can be found here: https://policies.google.com/technologies/partner-sites 

The processing described above, in particular the placing of Google Analytics cookies for reading information on the device used, is only carried out with your express consent in accordance with Art. 6(1)(a) GDPR. If you do not provide this consent, Google Analytics will not be used during your visit to the website.  

You can revoke your consent at any time with future effect. To revoke consent, please deactivate this service in the “Cookie Consent Tool” provided on the website. For the use of Google Analytics, we have entered into a processing agreement with Google that obliges Google to protect the data of visitors to our website and not to disclose it to third parties. 

With regard to the transfer of data from the EU to the USA, Google relies on the Standard Contractual Clauses of the European Commission that are intended to ensure compliance with the European level of data protection in the USA.  

You can find further information about Google (Universal) Analytics here: 

https://policies.google.com/privacy?hl=de&gl=de 

9.2. Google Analytics 4

This website uses Google Analytics 4, a service provided by the company Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which can be used to analyse the use of websites.  

When using Google Analytics 4, “cookies” are used as standard. Cookies are text files that are stored on your device and enable an analysis of your use of a website. The information collected by cookies about your use of the website (including the IP address transmitted by your device, omitting the last few digits (see below)) is usually transmitted to a Google server, and stored and processed there. This may also result in the transmission of information to the servers of Google LLC, which is based in the USA, and where the further processing of the information may take place.  

When using Google Analytics 4, the IP address transmitted by your device when you use the website is by default automatically collected and processed only in an anonymised manner, so that it is not possible to link the information collected directly to a person. This automatic anonymisation is carried out by Google removing the final digits of the IP address transmitted by your device within member states of the European Union (EU) or other countries which are contracting states to the Agreement on the European Economic Area (EEA). 

Google uses this and other information on our behalf to evaluate your use of the website, to compile reports about your website activity and/or usage behaviour, and to provide further services to us related to your website and internet usage. In doing so, the IP address transmitted and shortened by your device as part of Google Analytics 4 will not be combined with other Google data. The data collected as part of the use of Google Analytics 4 will be stored for 2 months and subsequently deleted. 

Google Analytics 4 additionally enables the creation of statistics with statements about the age, gender and interests of website visitors based on an evaluation of interest-based advertising and by incorporating third-party information. The creation of these statistics takes place via a special function known as “demographic characteristics”. This allows the definition and differentiation of user groups of the website for the purpose of targeting marketing measures in a way that is optimised for the target groups. However, data collected via “demographic characteristics” cannot be assigned to a specific person and also cannot be assigned to you personally. The data collected via the “demographic characteristics” function will be stored for 2 months and subsequently deleted. 

The processing described above, in particular the placing of Google Analytics cookies for storing and reading information on the device used to browse the website, is only carried out with your express consent in accordance with Art. 6(1)(a) GDPR. If you do not provide this consent, Google Analytics 4 will not be used during your visit to the website. You can revoke your consent at any time with future effect. To revoke consent, please deactivate this service in the “Cookie Consent Tool” provided on the website.  

In connection with this website, the “UserIDs” function is also used as an extension of Google Analytics 4. By assigning individual UserIDs, Google can create cross-device reports for us (known as “cross-device tracking”). This means that your usage behaviour can also be analysed across devices if you have given your consent to the use of Google Analytics 4 in accordance with Art. 6(1)(a) GDPR, if you have set up a personal account by registering on this website and are logged into your personal account on different devices using your relevant login details. The data collected in this way shows, among other things, on which end device you first clicked on an advertisement and on which device the relevant conversion took place.  

In connection with this website, as an extension of Google Analytics 4, the Google Signals service is also used. By using Google Signals, Google can create cross-device reports for us (“cross-device tracking”). If you have activated “Ad personalisation” in your Google account settings and linked your internet-enabled devices to your Google account, Google can analyse usage behaviour across devices and create database models based on this if you have consented to the use of Google Analytics 4 in accordance with Art. 6(1)(a) GDPR. The logins and device types of all website users who were logged into a Google account and made a conversion are taken into account. The data shows, among other things, on which device you first clicked on an advertisement and on which device the relevant conversion took place. As part of this process we do not receive any personal data from Google; instead we only receive statistics compiled using Google Signals. You have the option to deactivate “Ad personalisation” in your Google account settings and thereby switch off the cross-device analysis in connection with Google Signals.  To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de 

You can find further information about Google Signals at the following link: https://support.google.com/analytics/answer/7532985?hl=de 

For the use of Google Analytics 4, we have entered into a processing agreement with Google that obliges Google to protect the data of visitors to our website and not to disclose it to third parties. 

To ensure compliance with the European level of data protection in the event that data is transmitted from the EU or EEA to the USA and further processed there, Google relies on the Standard Contractual Clauses of the European Commission that we have contractually agreed with Google.  

You can find further legal information about Google Analytics 4, including a copy of the Standard Contractual Clauses referred to, at https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites 

10. Retargeting / Remarketing / Ad recommendations

Google Ads Remarketing

Our website uses the functions of Google Ads Remarketing, which we use to advertise this website in Google search results, as well as on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google places a cookie in your device’s browser, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you have visited. Additional data processing will only take place if you have given your consent to Google to link your internet and app browsing history to your Google Account and to use information from your Google Account to personalise the advertisements you view on the web. In this case, if you are logged into Google whilst visiting a page on our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google will temporarily link your personal data with Google Analytics data in order to form target groups. The use of Google Ads Remarketing may also result in the transmission of personal data to the servers of Google LLC in the USA.

Details about the processing triggered by Google Ads Remarketing and how Google uses data from websites can be found here: https://policies.google.com/technologies/partner-sites

You can permanently object to Google Ads Remarketing placing cookies by downloading and installing the browser plug-in from Google which is available at the following link: https://support.google.com/ads/answer/7395996?

You can view further information and the data protection rules relating to advertising and Google here: https://www.google.com/policies/technologies/ads/

All of the processing described above, in particular the placing of cookies for reading information on the device used, is only carried out if you have given us your express consent for this in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.

11. Site functionality

11.1 Facebook Plugins with 2-click solution  

Our website uses Social Plugins (“Plugins”) from the social network Facebook, which is operated by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). 

In order to increase the protection of your data when visiting our website, the Plugins are initially deactivated by means of a “2-click” solution and integrated into the page. You can recognise deactivated Plugins by the fact that they are greyed out. This integration ensures that when you access a page on our website that contains such Plugins, no connection is established with the Facebook servers. Only if you activate the Plugins and therefore give your consent to the data transfer in accordance with Art. 6(1)(a) GDPR will your browser establish a direct connection to the Facebook servers. The content of the respective Plugin is transmitted directly to your browser and integrated into the page. The Plugin then transmits data (including your IP address) to Facebook. We have no influence on the scope of the data collected by Facebook using the Plugins. As far as we understand, Facebook receives information about which of our websites you are currently visiting and which you have visited previously. By integrating the Plugins, Facebook also receives information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not logged in at that time. The information collected (including your IP address) is transmitted from your browser directly to a server of Meta Platforms Inc. in the USA and stored there. If you interact with the Plugins, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook and displayed there to your contacts.  

You can revoke your consent at any time by deactivating the activated Plugin by clicking on it again. However, revoking your consent does not affect the data that has already been transmitted to Facebook. 

Please refer to Facebook's privacy policy to understand the purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and configuration options for protecting your privacy: https://www.facebook.com/policy.php 

11.2 Twitter Plugins with 2-click solution  

Our website uses Social Plugins (“Plugins”) from the microblogging service Twitter, which is operated by Twitter International Company, One Cumberland Place, Fenian Street Dublin 2, D02 AX07 Ireland (“Twitter”). 

In order to increase the protection of your data when visiting our website, the Plugins are initially deactivated by means of a “2-click” solution and integrated into the page. You can recognise deactivated Plugins by the fact that they are greyed out. This integration ensures that when you access a page on our website that contains such Plugins, no connection is established with the Twitter servers. Only if you activate the Plugins and therefore give your consent to the data transfer in accordance with Art. 6(1)(a) GDPR will your browser establish a direct connection to the Twitter servers. The content of the respective Plugin is transmitted directly to your browser and integrated into the page. The Plugin then transmits data (including your IP address) to Twitter. We have no influence on the scope of the data collected by Twitter using the Plugins. As far as we understand, Twitter receives information about which of our websites you are currently visiting and which you have visited previously. By integrating the Plugins, Twitter also receives information that your browser has accessed the corresponding page of our website, even if you do not have a Twitter profile or are not logged in at that time. The information collected (including your IP address) is transmitted from your browser directly to a server of Twitter Inc. in the USA and stored there. If you interact with the Plugins, the corresponding information is also transmitted directly to a Twitter server and stored there. The information is also published on Twitter and displayed there to your contacts.  

You can revoke your consent at any time by deactivating the activated Plugin by clicking on it again. However, revoking your consent does not affect the data that has already been transmitted to Twitter. 

Please refer to Twitter’s privacy policy to understand the purpose and scope of the data collection and the further processing and use of the data by Twitter, as well as your rights in this regard and configuration options for protecting your privacy: https://twitter.com/privacy 

11.3 Use of YouTube videos  

This website uses the YouTube embedding function to display and play back videos from the provider “YouTube”, which is part of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). 

The privacy-enhanced mode is used here, which, according to the provider, only triggers the storage of user information when the video(s) is(are) played. If the playback of embedded YouTube videos is started, the provider “YouTube” uses cookies to collect information about user behaviour. According to information from “YouTube”, these are used, among other things, to collect video statistics, to improve user-friendliness and to prevent abusive behaviour. If you are logged in to Google, your data will be directly assigned to your account when you click on a video. If you do not wish to have your data associated with your YouTube profile, you must log out before activating the button. You have the right to object to the creation of these user profiles; to do so, you must contact YouTube to exercise this right. When using YouTube, personal data may also be transmitted to the servers of Google LLC in the USA.  

Irrespective of whether an embedded video is played back, a connection to the Google network is established each time this website is accessed, which may trigger further data processing operations over which we have no control. 

All of the processing described above, in particular the reading of information on the device used via the tracking pixel, will only be carried out if you have given us your express consent to do so in accordance with Art. 6(1)(a) GDPR. Without this consent, YouTube videos will not be used during your visit to the site. 

You can revoke your consent at any time with future effect. To exercise your right to revoke consent, please deactivate this service in the “Cookie Consent Tool” provided on the website  

or using other methods notified on the website.  

You can find further information about data protection at “YouTube” in the YouTube terms of use at https://www.youtube.com/static?template=terms as well as in Google’s privacy statement at https://www.google.de/intl/de/policies/privacy

11.4 Trusted Shops Trustmark 

The Trusted Shops Trustmark is integrated into this website to display our Trusted Shops seal of approval and to offer Trusted Shops membership to buyers after ordering.  

This serves to protect our overriding legitimate interests in the optimal marketing of our products, when viewed in the context of a balancing of interests, Art. 6(1)(f) GDPR. The Trustmark and the services advertised with it are a service provided by Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne. 

When the Trustmark is accessed, the web server automatically stores a server log file that contains, for example, your IP address, the date and time of access, the amount of data transferred and the requesting provider (access data), and logs the access. This access data is not evaluated and is automatically overwritten within seven days after the end of your visit to the site. Further personal data is only transferred to Trusted Shops if you choose to use Trusted Shops products after completing an order or if you have already registered to use them. In this case, the contractual agreement between you and Trusted Shops applies. 

11.5 1000 Grad Digital 

To display PDF files on our website, we use the service from 1000 Grad Digital Gesellschaft für Multimedia und E-Commerce mbH, Mozartstr. 3, 04107 Leipzig. By using 1000 Grad, the content of PDF files is displayed in flip catalogue format for everyone, freely accessible and easy to read directly in the web browser, without the files having to be downloaded first. To provide this service, your web browser obtains the content directly from 1000 Grad. 1000 Grad receives information about your web browser and the operating system used, as well as your IP address. 1000 Grad uses this data solely for the purpose of displaying the files concerned online. To the extent that personal data is collected and transmitted to 1000 Grad, this is done in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in the user-friendly retrieval and optimal integration of PDF files on our website. In the case of the transfer of data to 1000 Grad in Switzerland, the appropriate level of data protection is guaranteed by the adequacy decision of the European Commission. You can obtain further information in the privacy statement of 1000 Grad at https://www.1000grad.de/datenschutz/

11.6 Access counter from Linotype 

This site uses the access counter from Linotype, a service of Monotype Imaging Holdings Inc., 600 Unicorn Park Drive, Woburn, MA 01801, USA, to calculate the number of accesses to fonts licensed to us.  

Because Monotype’s entitlement to payment for providing the fonts is calculated on the basis of the individual access volume of the website, the IP address of the user is recorded using a tracking code for the purpose of measuring how many times the site is accessed; it is transmitted to the server host of this website for counting. At no time does Monotype itself collect, store or transmit the IP address or other personal data of users. 

This processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of Monotype’s legitimate interest in determining the access numbers for the proper determination of its payment entitlement.  

You can obtain further information about Linotype’s privacy policy at:  https://www.monotype.com/legal/privacy-policy/web-font-tracking-privacy-policy 

11.7. Adobe Fonts (Typekit) 

For the uniform display of fonts, this site uses web fonts provided by Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA (“Adobe”). When accessing a page, your browser loads the required web fonts into your browser cache in order to display text and fonts correctly.  

For this purpose, the browser you use must connect to Adobe’s servers. This may also result in the transmission of personal data to Adobe’s servers in the USA. Adobe therefore knows that our website was accessed via your IP address. 

The processing of personal data in the course of establishing a connection with the provider of the fonts is only carried out if you have given us your express consent to do so in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website. If your browser does not support web fonts, a standard font will be used by your computer. 

You can find further information about Adobe Fonts at https://fonts.adobe.com/  and in Adobe’s privacy policy: https://www.adobe.com/de/privacy.html 

- Google Web Fonts 

For the uniform display of fonts, this site uses Web Fonts provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). When accessing a page, your browser loads the required Web Fonts into your browser cache in order to display text and fonts correctly.  

For this purpose, the browser you use must connect to Google’s servers. This may also result in the transmission of personal data to the servers of Google LLC in the USA. Google therefore knows that our website was accessed via your IP address. 

The processing of personal data in the course of establishing a connection with the provider of the fonts is only carried out if you have given us your express consent to do so in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website. If your browser does not support Web Fonts, a standard font will be used by your computer. 

You can find further information about Google Web Fonts at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/ 

- Monotype Web Fonts 

For the uniform display of fonts, this site uses Web Fonts provided by Monotype Imaging Holdings Inc., a Delaware corporation with its principal offices at 600 Unicorn Park Drive, Woburn, Massachusetts 01801 USA. When accessing a page, your browser loads the required Web Fonts into your browser cache in order to display text and fonts correctly.  

For this purpose, the browser you use must connect to Monotype’s servers. Monotype therefore knows that our website was accessed via your IP address. 

The processing of personal data in the course of establishing a connection with the provider of the fonts is only carried out if you have given us your express consent to do so in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website. If your browser does not support Web Fonts, a standard font will be used by your computer. 

You can find further information about Monotype Web Fonts at https://www.fonts.com/info/legal and in Monotype’s privacy policy: https://www.fonts.com/info/legal/privacy 

11.8 Google reCAPTCHA 

On this website we use the reCAPTCHA function of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This function is primarily used to distinguish whether an input is made by a human or abused by machine-based and automated processing. The service includes sending to Google the IP address and, if necessary, further data required by Google for the reCAPTCHA service and is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in determining individual personal responsibility on the internet and the prevention of abuse and spam. The use of Google reCAPTCHA may also result in the transmission of personal data to the servers of Google LLC in the USA.  

You can find further information about Google reCAPTCHA as well as Google’s privacy policy at: https://www.google.com/intl/de/policies/privacy/ 

To the extent required by law, we have obtained your consent to the processing of your data as set out above in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with future effect. In order to exercise your right of revocation, please follow the steps described above for making an objection.  

With regard to the transfer of data from the EU to the USA, Google relies on the Standard Contractual Clauses of the European Commission that are intended to ensure compliance with the European level of data protection in the USA.  

11.9 Google Customer Reviews (formerly Google Certified Shops / Trusted Stores)  

We work together with Google as part of the “Google Customer Reviews” programme. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This programme gives us the opportunity to obtain customer reviews from users of our website. After making a purchase on our website, you will be asked whether you would like to participate in an e-mail survey by Google. If you give your consent in accordance with Art. 6(1)(a) GDPR, we will share your e-mail address with Google. You will receive an e-mail from Google Customer Reviews, in which you will be asked to rate the purchase experience on our website. The rating you provide will then be aggregated with our other ratings and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. In addition, your review will be used for Google Seller Reviews. The use of Google Customer Reviews may also result in the transmission of personal data to the servers of Google LLC in the USA.  

You can withdraw your consent at any time by notifying the data controller or Google.  

You can obtain further information about the privacy policy of Google in connection with the Google Customer Reviews programme at the following link: https://support.google.com/merchants/answer/7188525?hl=de 

You can obtain further information about the privacy policy of Google Seller Reviews at the following link: https://support.google.com/google-ads/answer/2375474 

12. Tools and miscellaneous

12.1. Cookie Consent Tool

This website uses a “cookie consent tool” to obtain effective user consent for cookies and cookie-based applications that require consent. The “cookie consent tool” is displayed to users when accessing the site as an interactive user interface, in which they provide their consent to certain cookies and/or cookie-based applications by ticking the appropriate box. Through the use of the tool, all cookies/services requiring consent are only loaded if the respective user provides the corresponding consent by ticking the appropriate box. This ensures that such cookies are only placed on the user’s respective device if consent has been provided.

The tool places cookies that are required from a technical perspective to save your cookie preferences. In doing so, personal user data is generally not processed.

If, in individual cases, personal data (for example the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management tool for cookies and thus in a legally compliant design of our website.

A further legal basis for the processing is Art. 6(1)(c) GDPR. As the controller, we are subject to the legal obligation only to use technically unnecessary cookies where the respective user consent has been provided.

Further information about the operator and the configuration options of the Cookie Consent Tool can be found directly in the corresponding user interface on our website.

12.2 Google maps

On our website we use Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google Maps is a web service for displaying interactive (land) maps to visually present geographical information. By using this service, you will be shown our location and, if necessary, it will be easier for you to find us.

When you access sub-pages on which the Google Maps map is integrated, information about your use of our website (for example your IP address) is transmitted to Google’s servers and stored there; this may also result in information being transmitted to the servers of Google LLC in the USA. This takes place irrespective of whether Google provides a user account through which you are logged in, or whether a user account exists. If you are logged in to Google, your data will be directly assigned to your account. If you do not wish to have your data associated with your Google profile, you must log out before activating the button.

Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. The collection, storage and evaluation are carried out in accordance with Art. 6(1)(f) GDPR on the basis of Google’s legitimate interest in showing personalised advertising, market research and/or the needs-based design of Google websites. You have the right to object to the creation of these user profiles; you must contact Google in order to exercise this right. If you do not consent to the future transmission of your data to Google when using Google Maps, you also have the option of completely deactivating the Google Maps web service by switching off the JavaScript application in your browser. In this case, neither Google Maps nor the map display on this website can be used.

You can view Google’s terms of use at https://www.google.de/intl/de/policies/terms/regional.html and the supplementary terms of use for Google Maps are at https://www.google.com/intl/de_US/help/terms_maps.html

You can find detailed information about data protection in connection with the use of Google Maps on Google’s website (“Google Privacy Policy”): https://www.google.de/intl/de/policies/privacy/

To the extent legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with future effect. In order to exercise your right of revocation, please follow the steps described above for making an objection.

13. Rights of the data subject

13.1 The applicable data protection law grants you the following data subject rights (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data; reference is made to the stated legal basis for the conditions that are required to be fulfilled before exercising the respective right:

  • Right of access pursuant to Art. 15 GDPR;
  • Right to rectification pursuant to Art. 16 GDPR;
  • Right to erasure pursuant to Art. 17 GDPR;
  • Right to restriction of processing pursuant to Art. 18 GDPR;
  • Right to notification pursuant to Art. 19 GDPR;
  • Right to data portability pursuant to Art. 20 GDPR;
  • Right to withdraw a previously granted consent pursuant to Art. 7(3) GDPR;
  • Right to lodge a complaint pursuant to Art. 77 GDPR.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA AS PART OF A BALANCING OF INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING IS FOR THE PURPOSE OF ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR THE PURPOSES OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH MARKETING. YOU MAY EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14. Duration for which personal data is stored

The duration of the storage of personal data is determined on the basis of the respective legal framework, the purpose of processing and - if relevant - additionally on the basis of the respective statutory retention period (e.g. retention periods under commercial and tax law).

When processing personal data on the basis of explicit consent pursuant to Art. 6(1)(a) GDPR, this data is stored until the data subject revokes his/her consent.

If there are statutory retention periods for data that is processed within the scope of legal or quasi-legal obligations on the basis of Art. 6(1)(b) GDPR, this data will be routinely deleted after the applicable retention period has expired, provided that it is no longer required for the fulfilment of a contract or the initiation of the contract and/or there is no legitimate interest on our part in continuing to store it.

When processing personal data on the basis of Art. 6(1)(f) GDPR, this data is stored until such time as the data subject exercises his/her right to object pursuant to Art. 21(1) GDPR, unless we can demonstrate compelling legitimate reasons for the processing which outweigh the interests, rights and freedoms of the data subject, or the processing is for the purpose of asserting, exercising or defending legal claims.

When processing personal data for the purpose of direct marketing on the basis of Art. 6(1)(f) GDPR, this data is stored until such time as the data subject exercises his/her right to object pursuant to Art. 21(2) GDPR.

Unless otherwise indicated in the other information in this privacy statement relating to specific processing situations, stored personal data is otherwise deleted when it is no longer needed for the purposes for which it was collected or otherwise processed.

( 28.03.2023)

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