Sprizzz Tour on the Rhine
Summer, music, great conversations, and a new candy. To celebrate the launch of the new Hitschies Sprizzz Edition, the MS RheinVision was transformed into a floating experience in July. Around 250 creators, influencers, partners, and guests boarded the ship in Cologne and enjoyed a two-hour after-work cruise on the Rhine. The weather was perfect for summer, and everyone was in high spirits.
,
, along with
and the team from KD
Things are getting colorful on board
As early as 5 p.m., when boarding began, it was clear that this evening would be a colorful one. The MS RheinVision was decked out in the look of the new Hitschies Edition—colorful, modern, and full of summery energy. The “ KD ,” as a partner of the event, provided the perfect stage. On board, DJ music, cool drinks, culinary delights, and, of course, plenty of Hitschies set the right mood. Pinsa, truffle fries, waffles with chocolate, and fresh strawberries from Gertrudenhof were the big hits, while guests enjoyed the Rhine and the sunset.
The spotlight was on the new Sprizzz Edition in the flavors lemon, bitter orange, and elderflower. But just as important as the product were the people on board. Over 100 creators were in attendance, along with entrepreneurs, brand builders, creatives, and long-standing partners. There were discussions, laughter, networking, and the sharing of experiences—all in an atmosphere that had little in common with a traditional business event.
“A ‘love brand’ isn’t defined by a product alone. It creates a community.” These words from KD Managing Director Nina Luig capture the spirit of the evening quite accurately. The Sprizzz Tour brought together people who might not otherwise have met. The product provided the occasion; the evening spent together turned it into an experience.
Cologne Always in View
The setting was perfect for the occasion. As the MS RheinVision cruised down the Rhine, the views changed almost every minute. One moment Cologne Cathedral was in view; the next, it was the modern Rheinauhafen with its “Kranhäuser.” In between, attention was focused on the music, conversations, or simply the view of the water. On the ship, there was space to dance, relax, and enjoy spontaneous encounters—all while taking in ever-changing views of the Rhine in summer. Of course, this evening wasn’t experienced solely on board. Cameras and smartphones were constantly in use; products were showcased, stories were created, and impressions were shared. The creators ensured that the Sprizzz Tour gained visibility far beyond the ship’s boundaries. And so, the summer evening on the Rhine continued online across social media. In the end, it wasn’t just about the new Sprizzz Edition. It was about connections, shared experiences, and the special atmosphere that emerges when a great idea meets the right location. And sometimes, all it really takes is sunshine, the Rhine, and a “ KD ” boat full of cheerful people.
;KD ; CEO Nina Luig,
; Dr. Marie-Christine Frank,
; Founder of the “Drei Brüder” agency,
" on MS RheinVision